If you have a retail location, or offer services or products that include paying for memberships, sometimes adding just a little bit of value can do wonders for your bottom line.
A supermarket chain used a product called the Original Beverage Wrench as a gift for signing up for their membership card. The card provided the consumer with instant discounts on advertised savings each week. They set up a registration table in the store, provided beverages to drink while filling out the paperwork (used the Original Beverage Wrench to open the cans) and were told that beverage brands on the table were on super low discount just for them. After filling out the paperwork, the Original Beverage Wrench was given with their new membership card attached. The beverage wrench was imprinted with the supermarket logo and the text “Opening New Opportunities”. This promotion was successful and they experienced a 15% increase in registrations for the card in comparison to their last promotion.
The wrench also provided a way for the supermarket to keep “top of mind” to consumers at home. And keeping your name consistently in front of your customers is a sure way to keep a great handle on the bottom line.
