Increase Sales or Memberships with Value

If you have a retail location, or offer services or products that include paying for memberships, sometimes adding just a little bit of value can do wonders for your bottom line.

A supermarket chain used a product called the Original Beverage Wrench as a gift for signing up for their membership card.  The card provided the consumer with instant discounts on advertised savings each week.  They set up a registration table in the store, provided beverages to drink while filling out the paperwork (used the Original Beverage Wrench to open the cans) and were told that beverage brands on the table were on super low discount just for them.  After filling out the paperwork, the Original Beverage Wrench was given with their new membership card attached.  The beverage wrench was imprinted with the supermarket logo and the text “Opening New Opportunities”.  This promotion was successful and they experienced a 15% increase in registrations for the card in comparison to their last promotion.

The wrench also provided a way for the supermarket to keep “top of mind” to consumers at home.  And keeping your name consistently in front of your customers is a sure way to keep a great handle on the bottom line.

As Simple as a Pin

When putting together an idea to better promote our businessess and organizations, we often times get too involved and overwhelmed with all the ideas that flow through our minds.  The plans we put together can sometimes get intricate and detailed in the quest to be sure our brand gets the exposure it needs.  One company, however, took a subdued and mysterious approach at a recent tradeshow, and it appears it worked wonders!  Here is the info shared by DailyBoost, a PPAI website.

Objective – To raise recognition of a new company and product at a national tradeshow and drive booth traffic.

Strategy Execution – A start-up software company was having its inaugural launch at a national tradeshow, and wanted to create as much ‘buzz’ as possible.  In addition to the usual media marketing efforts, several promotional products were distributed at tradeshow events. 

The logo of the company is the focal point of all communications for the company and was featured in all advertising and signage at the show.  A simple pin was created in limited quantities, without any verbiage…just the company’s logo.    Company representatives wore the pin to all events and in the booth.  Additionally, pins were distributed in limited quantities to recognized industry thought leaders at the show.  Although the pin was being worn by staff and selected individuals, it was not available as a “booth giveaway.”  However, if people asked about the pin, company representatives would give them theirs.

Results – “Off the charts!” was the response of the VP of Sales.  “Once others at the show saw the pin being worn, they wanted their own. We heard that folks were actively inquiring about the pin, what it meant, and how they could then get their own! We actually had people clamoring at the booth wanting to get a pin.”  It created great buzz and the traffic at the booth was much higher than the company anticipated.