If you work in an office environment, or even if you don’t, you’ll notice one aspect of our daily work life never changes. We all discuss our lives at some point during the day with our coworkers. It used to be with neighbors, but with our lives so busy every day, we need to let it all out at work, as this article from Promotional Magazine explains…
The American workplace is rapidly surpassing such cornerstones of neighborhood life as the front porch and the living room to become the most powerful social network available to advertisers today. A study from consumer intelligence firm BIGresearch shows that 68% of American workers socialize with coworkers while taking a break from work, and an additional 42% also communicate with friends and family during the workday via telephone, email, and texting.
This employee-to-employee networking has direct implications for marketers, since about 96% of at-work consumers say that they regularly or occasionally give advice to their peers in the workplace about products and services. Further, 93% indicate that they also seek advice from coworkers before making purchases.
“With Americans now spending a record-breaking 60% of their waking hours at work, the days of stopping by your neighbor’s front porch in the afternoon to discuss current events over an iced tea are over”, says Stephanie Molnar, CEO of WorkPlaceMedia.
The benefits of targeting consumers in such a highly connected, yet traditionally “ad-free” environment have not gone unnoticed by marketers looking to stay ahead of the pack. A staggering 95% of U.S. companies who have already granted advertisers access to this highly coveted demographic indicate that their employees regularly or occasionally talk about the advertiser offerings and promotions they receive during the workday, proving that individuals can become very influential and passionate brand advocates in the workplace.
As this article suggests, allocating some advertising funds towards the American workplace makes perfect sense with the incredible amount of time we spend there! A great place to strategically place pens, pencils, mugs, calendars, planners, and bags, just to name a few.
Tags: office
