The results are in…and nothing measures up to the effectiveness of using promotional products!
The Advertising Specialty Institute concluded a study at the end of last year which found that advertising specialties beat out all forms of TV, radio, and print advertising. Among the key findings, an amazing 84% of people remember the advertiser on a product they receive and 62% have done business with the advertiser after receiving it! WOW! This is the kind of news you can use with all this recession talk!
Check out the rest of the amazing findings by this ASI study.
Tags: cost effective, study
